Magenta Health
The modern and minimalist design for this family medicine practice in Toronto communicates its brand identity and mirrors the clinic’s innovative ethos.
Magenta Health
Located in east-end Toronto, Magenta Health is an innovative family medicine clinic that prioritizes the delivery of high-quality care. An online booking system, digital check-ins, and the digital recording and sharing of information help staff reduce wait times and optimize efficient and effective services that centre patients and their needs.
Our team was retained to execute a program that includes a waiting room, reception desk, workstations, and 10 exam rooms. Our design prioritizes functional space planning, with the exam rooms strategically placed along the perimeter, creating a clear and direct circulation path. Workstations are integrated within the corridors to make use of space that is adjacent to the exam rooms.
Wayfinding is an integral component of the design and the activation of Magenta Health’s brand.
True to its eponymous name, the branding is characterized by a saturated pink. We used oversized magenta numbers on the floor and walls to identify exam rooms and help direct staff and patient traffic. Pink and black bands extend from the large floral logo in the reception area, creating a soothing datum throughout the clinic. The magenta logo — an eye-catching contrast to the bright white surfaces — is visible through the window from the street.
Our team was retained to execute a program that includes a waiting room, reception desk, workstations, and 10 exam rooms. Our design prioritizes functional space planning, with the exam rooms strategically placed along the perimeter, creating a clear and direct circulation path. Workstations are integrated within the corridors to make use of space that is adjacent to the exam rooms.
Wayfinding is an integral component of the design and the activation of Magenta Health’s brand.
True to its eponymous name, the branding is characterized by a saturated pink. We used oversized magenta numbers on the floor and walls to identify exam rooms and help direct staff and patient traffic. Pink and black bands extend from the large floral logo in the reception area, creating a soothing datum throughout the clinic. The magenta logo — an eye-catching contrast to the bright white surfaces — is visible through the window from the street.
Project Information
Type
Commercial
Location
Toronto, ON
Client
Office of Family Practitioners
Size
3,100 sf
Team
Tania Bortolotto, OAA, ARIDO
Alex Horber, OAA
Alex Horber, OAA